SEMA, in partnership with the U.S. Commerce Department, has launched a program to provide vehicles for measuring opportunities that are popular in key international markets but not available in the United States. The first vehicle, already on its way to the U.S., is the 2012 double cab 4x4 Toyota Hilux -- a best seller in Mexico, Brazil, Argentina, throughout Europe, South Africa, southeast Asia, the Middle East, Australia and New Zealand.